A new season, fans inside stadiums and a gradual return to normality.
The Premier League is back and bigger than ever, with money being splashed around at the top of the game faster than you can say the words ‘Financial Fair Play’.
For Arsenal and other clubs attempting to trim their bloated squads, the summer has provided more question marks than answers but there remains hope that both incomings and outgoings will be finalised before the August 31 deadline.
Gunners boss Mikel Arteta still has a number of fringe players in his squad, including Sead Kolasinac, Lucas Torreira and Reiss Nelson who will all be looking to complete moves away before the transfer window slams shut.
Martin Odegaard looks set to complete a permanent move to Arsenal in the coming days and it is a transfer which will hardly come as a surprise to many.
Arteta admitted at the end of last season that the club would try to sign the Norway captain, but have been looking at other targets with James Maddison leading the creative midfield shortlist.
Maddison’s price tag of £60million plus add-ons was only financially viable when player sales were taken into consideration, and with Real Madrid giving Arsenal the green light to sign Odegaard it’s a transfer that makes sense for all involved.
football.london understands that Arsenal had around £40m to spend on a creative midfielder before player sales, with Odegaard’s situation being closely monitored by Arteta, who kept in contact with the player throughout the summer.
But what are Arsenal’s objectives for the upcoming season?
Many supporters will have expectations of qualifying for Europe and that should be the bare minimum aim for the club this season.
Former Arsenal defender David Luiz gave a telling interview in a recent interview with Mail Online, in which he claimed the Gunners are a team in transition who are unlikely to win trophies anytime soon.
“Both of us decided to split,” said Luiz. “I came for two years and the aim was to win something, which I did (FA Cup & Community Shield).
“Now, I think the club has a different project for the long term. They have different ideas. My idea is to win, win, win as soon as possible”
Arsenal’s decision to allow Amazon cameras to film their All or Nothing Series will be one of the more interesting aspects of the upcoming campaign.
Arteta has revealed that he had no say over the decision, with the commercial benefits of taking part clearly advantageous for a club who like many others have been financially ravaged by the coronavirus pandemic.
With over £100million in losses expected for the upcoming financial year, the long-term benefits of being part of the Amazon docu-series outweigh any potential PR disasters for the players and staff.
Bukayo Saka, Emile Smith Rowe and Gabriel Martinelli are all positive beacons of hope when it comes to Arsenal’s upcoming season, with all three showing their individual qualities throughout the previous campaign.
However, what remains the priority before August 31 is to strengthen the Arsenal squad and shift those players who are on high salaries.
If technical director Edu and head of football operations Richard Garlick can complete that objective, Arteta will at least have an improved chance of producing a successful season at Emirates Stadium.
Source by Football London